About me

Published on

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Welcome to my website. I’m Friso.

I made this website to:

  • think more carefully about the things I’m working on
  • share ideas, systems and projects
  • experiment with writing, building and running a business
  • and, honestly, because I think fri.so is a lovely, funny domain name

I’m a software engineer and product builder, but there’s more to my life than code. Sport plays a big part in how I think and work. I train for long-distance running, triathlons and ultras, where discipline, recovery, focus and consistency matter at least as much as performance. I bring what I learn there into my work, and vice versa.

On this site, I write about things such as:

  • software & systems thinking
  • personal productivity
  • building independently & online entrepreneurship
  • mental training
  • and sport as a way of life