About me
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Welcome to my website. I’m Friso.
I made this website to:
- think more carefully about the things I’m working on
- share ideas, systems and projects
- experiment with writing, building and running a business
- and, honestly, because I think fri.so is a lovely, funny domain name
I’m a software engineer and product builder, but there’s more to my life than code. Sport plays a big part in how I think and work. I train for long-distance running, triathlons and ultras, where discipline, recovery, focus and consistency matter at least as much as performance. I bring what I learn there into my work, and vice versa.
On this site, I write about things such as:
- software & systems thinking
- personal productivity
- building independently & online entrepreneurship
- mental training
- and sport as a way of life